You’ve been with Velocio from the very beginning. The brand has grown and changed a lot in its evolution. What’s changed, what’s evolved and how has it affected your world? How would you describe Velocio to someone seeing it for the first time?
During my road racing career, I was certainly living in the moment, going from one racing season to the next and finding other ways to supplement my meager income by personal training and coaching. But in the back of my mind I had hoped at the end to be able to use my business background in the cycling industry and marry work experience and knowledge with a passion for cycling. While racing, I started to work part-time for Velocio as I met the founders through my wife Tayler who at the time raced on Specialized Lululemon, which became Velocio SRAM. I was immediately struck by what Velocio was doing, knowing that as a female professional my cycling kit left a lot to be desired. Deep down, I had always wanted to be part of something entrepreneurial too. I love the idea of building a business and being involved in all aspects. With that comes something that takes over your life but in a good way. From where we started to where we are now, I feel immensely proud of where we stand as a brand. From our focus on equality and inclusivity, to making the very best product possible in the most sustainable manner, to actually changing people's riding experiences. If I meet someone who has not heard of us, I say touch it, feel the quality, notice the details, you must try it on and you will be sold!