Concept
Defy Labels
MORE MATCHES TO BURN
Concept is the totally necessary kit, the over the top kit, the I’m-going-to-keep-attacking-the group-because-it’s-fun kit.
LOSE THE COSTUME
Made to make riding better, CONCEPT blends aero patterning, moisture management, riding comfort and unrivaled performance. CONCEPT is equipment, on par with a frame, shaped akin to a wheelset, functional and focused, CONCEPT is made to go faster.
Shop Concept Collection
Aero Active Cooling
The CONCEPT Radiator jersey is our latest, most advanced, highest performing jersey. Featuring Polartec Delta Mesh “Radiator” fabric, it wicks and absorbs moisture, then actively cools through evaporation as you ride.
It’s actually cooler than no jersey at all.
Floating Chamois
The CONCEPT Bib Short is the evolution of our now much-beloved bib shorts, a race-ready design aimed at the highest levels of performance. This is what a pro rider would wear if they could buy their own bibs.
Exclusively developed for the CONCEPT bib shorts, this pad is designed to “float” as it's totally integrated into the patterning of the short, meaning fewer seams and chafe points, and a more fluid pedaling motion.
Expect More
Designed by riders for riders, CONCEPT was built with details made for performance, not presentation. CONCEPT was made for focused riding not focus groups.
GUARANTEED
We believe so strongly in the performance of the CONCEPT Collection that if it doesn’t improve your riding, you can return it no questions asked for a full refund in 30 days.
